Related: 5 Ways to Maximize Word-of-Mouth Marketing. We’ll help you get started in the world of influencer marketing, discover how to approach influencers, and understand how to allow influencers to do what they do best without compromising your brand. We love the work that you do. But this technique is considered bad taste, particularly because most influencers are very picky about the brands they associate with. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. Here’s a template … Know which form of communication the influencer uses most. Here is a guide on how to reach out to top influencers and get them on board to work with your brand. These are brands that struggle for a little piece of attention from stellar people. 1.Show them that you share the same values. And let me tell you something: each one can vary. Check out their profiles. Keep in mind, these first messages should be used to connect with influencers on a personal level and lay the building blocks of what could eventually grow into a potential business partnership. Quigley, I participated in your Instagram workshop yesterday, and I was amazed by your bright personality. You will offer them in exchange for posting about your products and putting a link in their bio, a commission for every time they sell one of your products through their association, or sign up for your service. Another great way to reach out to brands is through an influencer marketing platform! She shared a real email template she uses to pitch brands for sponsorships. Reach out to influencers first on social channels where they are most active and make sure that your messages includes detailed reasons why you love their content and/or personal story. In this case, inaction is just inadmissible. Before you reach out to an Influencer, you’ll want to do some research and learn more about them and their business. A few things to take note: the eye-catching aesthetics, what campaign they need this influencer for, and why their product aligns with this particular influencer’s values. Engagement. There are several reasons why everyone is going gaga over influencer marketing. Influencer mention template. If you have ever met an influencer in person, mention it in your email: Hi Quigley, I’m Carla. Don’t only focus on identifying influencers, instead, put great thought into how you approach influencers and your influencer outreach campaign as well in order to truly succeed. When you’re reaching out to Instagram influencers, remember to treat them with respect – not only as human beings, but as fellow business people. Like Robert B. Cialdini wrote in his book: “We like people who are similar to us. They are kind of the middle man between influencers and brands. As you can guess by my bolding, this part of your influencer marketing focuses on step three of the technique. First, find out who the best influencers are in your niche. Research Influencers Thoroughly . 4 Steps to Reach Out to Influencers Effectively. Relevance. This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. If that's not your cup of tea, you can often hire influencers for their services. Use Later’s Free Influencer Media Kit Template. Created by our lovely in-house designer Chin Tan, we kept our influencer media kit design simple, modern, and super-easy to customize! So, you should prioritize authenticity and trust in order to run successful influencer marketing campaigns. Potential brands want to see that your Twitter, Facebook, Instagram and Youtube are all aligned with a similar type of audience. And rightfully so. The easiest way to reach out to brands is by messaging them on Instagram. Having in place a good social media listening strategy for your business will help you with this. Download your free template now and discover how working with influencers can help your business make more meaningful connections. So, before introducing them, let me first show you how to connect with popular personalities for free. In a nutshell, this means tracking down potential marketers and entrepreneurs who would be interested in your content, and telling them about it before you even publish it. In the last part of the post, you got an email marketing framework that you can use for creating effective influencer outreach templates for your own campaign. Hey Influencer, Been following your work for a while - really interesting takeaways from your deep dive into the pros and cons of always-open vs. closed-door courses. Influencer marketing is a trending topic in content marketing. Do a deep dive into the Influencers business. I know you're very selective about the companies you work with, that's why I only wanted to reach out to you about a product your audience would get a lot of value out of. I see many businesses hesitate to collaborate with bloggers and brand influencers on Instagram because they don't know how to go about it. Keep in mind your DMs will also likely be read on mobile phones, so the shorter you can keep them, the easier they’ll be for influencers to go through! You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. For the top influencers to work with you, they need to have a positive image of your brand, and when you first reach out to them, that’s when you make that crucial first impression. I've got a few (successful!) Sample Email Template. But many social media influencers are notorious for buying fake followers. We asked a long time user of NeoReach if we could share their email template they designed to reach out to influencers in the best way possible. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. Promote Your Products. Now you can successfully reach out to influencers by following these tips and making the most of the ideas provided here. Influencer Marketing for Small Business Step #1: Identify Your Influencer Campaign Goal Before you can find Instagram influencers for your campaign, you need to have a clear idea of what you want to achieve with your campaign.. Each step needs to be orchestrated perfectly. How to introduce yourself. In the age of social media, it’s a well-known fact that influencers have become highly sought-after. If a controversial detox tea brand is reaching out to top-tier influencers with a non-personalized outreach template, they can expect to see a very low response rate and level of interest. Once you’ve featured an influencer in your content, you have to make sure they notice. If you want to land an influencer for your campaign, you can’t afford to mess up your outreach. Influencer marketing can help brands of all sizes stay on top and achieve their marketing goals. But there are some essential metrics you should consider when filtering out the wrong influencers from your list. Instagram DMs are a casual, informal way to reach out to influencers. It's a great platform for mutual promotion, first and foremost. Step 3: Reach out to the right people. If you don’t reach out to the influencers in a good way, they’ll never respond to you, and then, all of your influencer identification efforts will be in vain. They key is knowing how to connect with influencers who will resonate with your target audience and niche. UPDATE March 21, 2019 — In 2019, 80% of marketers say that influencer marketing is effective.When it comes it consumer trust, 38% who engage with influencers trust their sponsored endorsements more than when brands self … If you’re looking to enrich your content with the words of another influencer, then you may want to try out this curating pitch template. 'marketing@brand.com'. Take a look at this sample email template that you can use to reach out to influencers: “Dear [Influencer’s Name], I am [Your Name], [Your Designation] from [Your Company’s Name]. I wasn’t sure if that would be a good idea at first, but it’s a great way to introduce yourself to the brand! 5 Helpful Instagram Outreach Templates In the initial step, you have to reach out to an Instagram influencer so that he or she can know about your business in detail. It was produced in order to reach out to an influencer who you might want to work with when it comes to helping you produce written content. Why should you reach out to influencers? Influencer marketing certainly is one of the most popular marketing strategies these days, if not the most popular. Before you start to reach out to influencers, you will need to do some thorough research. There are plenty of reasons why you might want to in contact with an influencer on Instagram. Gigi Kovach is a part-time influencer with 13,500 Instagram followers. How to reach out to influencers; Let’s get started. You may be tempted to reach out to influencers who have huge follower counts. Social media is a competitive world. They can help you find Instagram influencers and identify their engagement rates, but most of them aren’t cheap. For this purpose, you can use different types of trendy templates which will help in starting a formal conversation. Part 1. Guide: How To Reach Out To Influencers For Your Brand. For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter. 1. It is most likely that celebrities do not reach out to brands to get deals. Automagic is a responsive page builder tailor … Influencer marketing has one significant advantage over media buying: authenticity. Campaign Template Example We have met once in Libreria Acqua Alta Di Frizzo Luigi in Venice. There are a lot of tools and platforms that connect influencers and brands. To determine whether or not a micro-influencer is right for you, consider the following: 1. collaborations under my belt and learned the ins and outs of working with a blogger or brand influencer for a collaboration on Instagram. In contrast, a brand like Nike reaching out with a personalized outreach template, will surely see a much higher level of interest. If you’re looking for a simple and super-quick template to get your media kit created in record time, try out our free template! You’re a marketer; they’re marketers too. How to reach out to influencers to promote your brand. Let’s take a look at the steps you should follow: Step #1: Do the Legwork For Your Outreach. Now I’m 100% sure that you are a perfect fit for our brand. What you’re going to be doing is reaching out to smaller Instagram influencers with five to ten thousand followers. If you use DMs for outreach, you need to keep them short and concise because you’ll have a 1,000 character limit. In this part below, we’ll present you our 2 influencer outreach email templates that could get you new influencer collaborations if you use them well. #2. It’s a more soft-sell approach that doesn’t look as spammy. Meanwhile, there is another side of the coin when you are just starting or do not have massive popularity yet. We really appreciate [Mention something that you like about their work]. How to Find Instagram Influencers. Your first influencer interaction sets the tone for all of your future communications, therefore, it's important to approach influencers the right way and make a great first impression. Airbnb has been able to reach over 966 million people on Instagram with the help of influencers. 3 best influencer outreach email examples of all time. The more appropriate manner to reach out to influencers is to send them a direct message or email. When you reach out to brands by email make sure you are reaching out to an actual person as opposed to a team address e.g. Building a social following isn’t just a hobby for the average influencer; it’s their business and, for many, their livelihood. 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